WordPress has grown into one of the world’s most popular web development platforms. Its primary strength is found in its content management system (CMS), which makes it easy for website owners to manage content and optimize websites for search engines. If you’re new to web development, you might find yourself wondering: why do web developers prefer WordPress?
The answer to this question includes multiple variables. In this blog, we’ll take a closer look at some of the primary features that make WordPress such a popular choice with many web developers. There’s a reason this website platform now powers over 30% of the internet’s websites.
Customization
One of the primary advantages of using WordPress is its flexibility. WordPress allows you to chop and change your template, features, and other website elements. If you’re a skilled WordPress developer, you can mold the framework to the preferences of yourself or your clients. Developers can use HTML, CSS, and PHP to customize their sites.
It’s important to note the difference between WordPress.com and WordPress.org. While they both share the same basic structure, WordPress.com is a web building platform that requires a paid subscription. On the other hand, WordPress.org is an open-source software product that doesn’t require paid access.
WordPress.org allows for high levels of customization. Alternatively, WordPress.com is a web builder that’s designed for users with minimal website building experience. If customization is your priority, it’s critical to use the WordPress.org platform, rather than its commercial counterpart.
Ease-of-Use
WordPress provides an excellent starting point for any web development project. With a range of free themes to choose from, you can start building a website without having to start from scratch. This can drastically speed up your turnaround times if you’re working on a tight deadline.
While the best WordPress websites still require considerable development from a highly-skilled web developer, it’s always a benefit to have an initial framework in place if you’re building a new website.
Search Engine Optimization (SEO)
Using WordPress as a starting point allows web developers to build websites that prioritize search engine optimization (SEO). As Google and other leading search engines rank websites for keywords, they look at various website elements to determine how to rank search results. By optimizing your site for search engines, you stand a better chance of landing on the first results page.
WordPress provides reliable search engine optimization using numerous features. First, the content management system (CMS) allows you to easily format and post content. As web content is a major contributor to your page ranking, WordPress can help web developers build websites primed for search engine success.
WordPress provides convenient access to title tags and headings, making it easier for search engines to identify relevant web pages.
With so many SEO-friendly features, it’s no wonder that web developers enjoy using this platform. The HTML markups also make it easy for search engines to identify relevant websites.
Lastly, WordPress makes it simple to optimize images, which can play a major role in your page’s responsiveness. Overall, WordPress provides developers with the initial building blocks to create a website that responds well to search engine queries.
Mobile Responsiveness
WordPress websites are notorious for offering mobile responsiveness, which makes it easy for developers to create websites for both desktop and mobile browsers. As mobile internet browsing now exceeds traditional internet browsing, it’s more important than ever for websites to be optimized for mobile use.
WordPress’s framework helps developers build mobile responsive websites that won’t appear bulky to phone users. Not only will this help improve usability from a web visitor’s perspective, but it will also improve SEO ranking.
Hosting Flexibility
If web developers are using the WordPress.org platform, they’ll be free to choose their own hosting partner. This allows developers to source hosting plans or features that are most suitable to the website’s demands and traffic levels. Many hosting companies also offer custom WordPress hosting packages that make it easy to access relevant features.
Developers can typically increase hosting capabilities as the website grows. You won’t have to risk altering a website to upgrade your hosting features.
Plugins
One of WordPress’s greatest strengths is its plugin capabilities. There are thousands of free and paid plugins available for WordPress users. Plugins provide added features – you can access everything from online shopping carts to website data trackers. This makes it easy to quickly upgrade the capabilities of a website.
Developers can also develop their own plugins, which means you can unlock custom features. The possibilities are truly endless if you’re skilled at building applications for your WordPress website.
Clean Backend Management Platform
Lastly, it’s essential not to overlook the functional backend control panel that WordPress offers to its users. Not only is this useful for web developers that are building websites for themselves, but it’s also helpful for web developers that are handing sites over to clients. If your client doesn’t have extensive website management experience, they can quickly learn WordPress’s features.
The content management system (CMS) makes it easy to upload content, images, events, and other useful tidbits. This means that your clients can easily manage the necessary components of their website without your help. It’s easy to find old posts, edit content, update titles, and more.
WordPress is also useful for large businesses that have multiple contributors. You can give various people access to the same WordPress website. It’s also easy to set up restrictions and other permission functions for users.
Conclusion
If you’re looking for a CMS that’s loved by web developers, it’s easy to see why WordPress is such a popular solution. WordPress offers the perfect combination of customization and ease-of-use. Unlike online web builders, WordPress allows web developers to have significant control over the design and functionality of their websites.
For web developers that are building websites for clients, WordPress’s usability is a major plus side. Clients will be able to upload their own content and manage other key functions without their developer’s assistance. This is a significant benefit if you’re trying to help small business owners build their websites.